Owning a business is not an easy task. It gives a feeling of self satisfaction & sometimes gives tension. When you have a lot in your hand you obviously don’t want to waste the time in simply time consuming promotions which brings nothing back. We want such effective advertising & marketing strategies that are effective and will do the job for us. That is why it is said that the virtual & real directories are always queen (chess) in the game.
Why business directories for small businesses?
Directory searches are still considered to be most genuine. Because 8 out 10 people who go for directory searches are found to make real purchase or they aim to purchase.
Positioning of ad is very important. Since it is target advertising, therefore, customers in need are going to contact you. So the advertisement must be catchy.
For virtual or online directories its best to select those directories which has got the maximum traffic and ranks high in search engine results.
For printed versions, it’s better to find the directories which are puhttp://thebacklinkslist.blogspot.in/2016/06/preferable-and-free-local-web-directory-site.htmlblished in local newspaper or magazines.
Are business directories really profitable for small businesses?
Virtual or real directories can bring really great return on investments (ROI). A survey suggests that around 20-21% growth was recorded for the businesses which maintained directories. Also around 35% people purchased the new items after seeing ad in the directory.
It is reported that nearly 95% people do the complete research either from directories or other sources before purchasing any product. They compare it to nearly 8 other products and then make any purchase. The strategies have to be adopted which will make customer think of you first compared to your rivals. Online directories really bring a great change in this.
Where online directories can be found?
Though there are several directories available upon which you can load your business data but we would not recommend you to do so. Take time and research well before putting up your data. Sometimes spammers may strike at you. If your business is more for locals try to find the directories which are local oriented. If in case your business is for tangible goods than put it on the comparison websites because consumers tend to compare before making any purchase.
Can online directory listings legitimately increase my web traffic?
Listing the company & URL on websites will improve the ROI but can improve its ranking. Good & quality websites will make your page appear higher in search engine results.
What does my business need to do now?
Try to take your business on directories along with your currently in action marketing plan. Choose the directories which are well versed in your region. Look and scan the marketing strategies which your rivals are working upon. Make sure that the strategies you are studying are even beneficial for your business or not. Always try to top the list whenever the consumer is looking upon the list to make any purchases.
It will take some time to choose the correct and free business listing sites and make the right decisions but with the time you will be able to make your name in the good directories.