Business owners and digital marketers usually buy mailing lists to help grow their business faster. The effectiveness of Email marketing in terms of ROI needs no introduction. To makes use of this digital marketing strategic tool fast and easy you need an email list. In fact, according to many digital marketers, an email list stands at third in from the viewpoint of importance as a marketing resource, behind only the business itself and its website.
Why You Should Buy an Email List?
- Acquiring an email list through purchase or by building it up means that you own it and can access it at your will. In contrast to social media marketing where a change in Facebook or Twitter policies can bring down your marketing efforts in a day, you can tap the marketing potential of email lists at any time.
- Email lists have been compiled after getting consent which means that the people who receive your marketing emails have in some way authorized you to communicate with them, thus putting you in an authoritative position.
- Email lists are a proactive tool for digital marketing. With it you are able to target niche audiences with things like new homeowner lists, timeshare owners list,travel mailing lists, pet owners email list and so on and so forth. Such accurate targeting of audiences would otherwise be very difficult in the absence of email lists.
- Though indeed social networks are hugely popular, email even today has a far wider reach than such social networks.
- Even if you do have a blog, the fact remains that there are a huge number of netizens out there who have no clue as to what an RSS is or how to go about using it. On the other hand, the usage of email subscription does not require any such not popular knowledge.
- Email gathers more of your attention when compared to social media. Just think if a person has thousands of friends and is following a huge number of people your posts might get lost in the crowd. But that is not the case with emails thanks to the equal visibility ensured to all emails in the inbox.
- You can also utilize your email list to increase engagement on your social media accounts.
- Email lists are very cost effective, but you need to use it properly. You can do this by ensuring that little things like prominent email signup boxes are there on your website
Though email marketing through lists is very effective it should ideally be used in combination with other digital marketing strategies. Just putting up a newsletter signup box in some corner of your website will simply not suffice. You need to pay attention to things like placement, engagement strategy and loads of content.
Before you hurry off to buy an email list you need to know that a lot of research should be there to back your decision of a particular email list provider. You should be aware of the fact that there are plenty services that will vouch for a maximum delivery rate but in all probability your email will end up in the spam folder. You should go for a email database provider that has loads of positive reviews and updates the data on a regular basis after verifying its relevancy and accuracy.