Social media has become the perfect platform to promote your business. The fact that you are able to connect with such a wide audience and get detailed analysis makes it the best platform to actually attract new followers. Upon its introduction, it was seen as a place to place advertisements only and to wait for the sale to arrive. However, competition in this field has also taken a big leap, making it important for businesses to build their image.
What is the story on social media?
It is possible to tell a story on social media because interactive elements such as photos, videos, text, and other interactive features are the perfect ways to do this in a non-promotional manner. Rather than simply posting specifics and design details about a product, it is better to tell a story about it that will connect with customers on a personal level. There have been studies that suggest that people are more likely to buy products if there is some kind of emotional engagement. The power of emotions has a big impact not only on our personal lives but also on the things we buy. As humans are emotional beings, there is no doubt that using emotions is an effective tool for brand promotion.
Social media posts
Common text posts on social media platforms have the ability to tell the story. To better understand the message we are trying to get here, you can treat a post as if it is a short essay. Just like how traditional writing is, you need to be able to create a vivid image of the story to maintain the reader’s interest so that the reader’s interest is maintained without clicking. Your story needs to be detailed and precise and targeted towards a specific emotion. In this case, you can use humor to inspire happiness or awareness to inspire motivation or commitment. As such, you need the help of a writer who knows how to create an interesting and engaging experience for any casual scorer.
Create photo album
A photo album is one of the best ways you can tell a story on social media. If you want to describe an event or situation, but don’t want to use any words, then using photos is the right thing to do. Ideally, you want to include photos that give users insight into the products or services you offer. Now, the power of emotions also applies here, but you have to be careful with its application. To begin, you need to make sure that your photos offer the right amount of emotion. You don’t want to make a saturated album that is full of tears, but something that stands out for your agenda. You can also upload photos that reflect your experience working in your brand, so that your customers can know what is going on behind the scenes.
Shoot short videos
Videos are an excellent method to promote your brand as they allow you to play with moving pictures with audio elements. Posting such videos on social media is a good way to generate audience interaction and tell your story. Since social media posts are mostly based around short attention spans, you need to keep your video in a certain period of time. A minute or two is perfectly fine, and you need to create content that is enough to be interesting.
Have some live sessions
The social media platform has allowed users to shoot live video and broadcast it worldwide for their users to watch. Live video is a stark contrast to the recorded video in that it allows you to continuously monitor the stream and respond to any comments you send. Your stream can be about live coverage of an event on your sides such as sports, music and more.
Use photo caption
On many social media platforms, users are allowed to share a caption with a small photo they are posting. In this sense, it is possible to create a story with each photo describing some events in relation to a large album. It is similar to a picture book with each image corresponding to the image to which it is attached. These stories can be used to hook viewers into opening a link to continue them.
Create a YouTube channel
If you want to tell a story on a long-term basis, there really is no better platform to do this than YouTube. YouTube is the best platform for video-based storytelling as it has a vibrant user base and has content creators representing almost any field. This makes it perfect for collaboration and allows for better cross-promotion between channels.
Leverage short stories
Short videos uploaded as stories on multiple social media platforms such as Snapchat and Instagram are the perfect way to keep your audience updated on the same platform. These videos are often shot using smartphones and allow viewers to identify the purpose of a brand.