- The everlasting Themes: The themes must be selected in such a way that it will be useful in any era of time. Such topics always bring the bibliographers or the one in need of such topics. However, it’s difficult to select the topics to start with for your business.
It is recommended that you go through the subjects which were published on your websites in past. You need to jump in to your analytics department and inspect that which topics are bringing most of the traffic to the website.
Also, keywords play an important role here. When the content is not promoted very vigorously, then the main source becomes organic traffic only. That’s why they should be always upgraded & important keywords & phrases must be present.
- Examine the content worth advertising: Yes, we all know that organic traffic is anyway going to keep the content functioning, but at the initial level and to keep it continued advertising is important. There are several websites upon which you can get the popularity of the content related to that theme.
After going through the results, you can easily make out that, which topics are trending since ages and you can link your topics with them. This could be done by checking the rank of your content. Now, you can link your fresh content to your old publications.
- Supplement the content with the ease of sharing on Social media: While developing everlasting content it is important that the content should be sharing friendly. The images, quotes, feedback all must be easily shared on social to promote your content.
- Plan the distance you want your content to travel: Although organic traffic, social media, marketing, promotions are there to help your content. But, outreach is also a good option. You can plan the idea on how to use this lethal weapon of promotion. You can use websites to see that what kind of age group or people are tweeting the similar interest content. The drawback is that, you need to get the person’s twitter handle. You can opt for services which accept money for finding the users which find interest in your topic.
- Content for the advertising: For the advertising phase, you need to add few lines in the content. This kind of game plan is prepared by famous websites which brings their content in #trending segment of social Medias. Once they reach the trending section, outreach will be in ready state to run hard.
- Yes, timing definitely plays an important role: As said by Anna Wintour “It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten”.
Because, you are the father of your content you know the best time for the nourishment. Although, there are numerous studies out there which will tell you about the best time for the promotion but you need to understand which time works best for you. You can go through various websites to know that which day brought you immense traffic.
- Bring your advertising plan in final stage: After doing all the research, be ready for publishing and advertising the content. Prepare a checklist for post-promotion once the content goes live. Stay within the deadlines for all the promotions in each stage.
- Be prepared for applying Plan A or B or C for promotion on publishing Day: The biggest advertisement is the content getting published. Be ready for sending out emails of promotion, stay busy with readers and thanking everybody on social media. Be prepared for the follow ups. If in case, traffic is not going your way, be ready for social media promotions.
- Stay in your Running Shoes for other networks: Be prepared for going on various Q & A forums, communities, YouTube, etc. This will give your content a hell lot promotion.
- The Golden R’s: Repurpose: Go through the process of repurposing and stay in the community
- Reshare: Revise your advertising strategies.
- Reintroduce: Share publically your contents with some additions-alterations.
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