The real scope and possibilities of SEO have never faded off. It’s still fresh and relevant in 2020 too. There are certain systematic criteria to be followed for your page or website to be ranked in the top places in the search engines like Google, Yahoo, and Bing.
Search engines do not depend on keywords alone as it was in the past. Now they give equal importance for the website design, layout, as well as content within them. Consulting SEO experts can help your business to grow by leaps and bounds.
Well, we will discuss about various measures to be taken for the best SEO results.
SEO Trends That One Can Rely On in 2020
SEO is one of the best online marketing strategies for businesses and other organizations. The reach it provides is beyond our normal imagination. The benefits it provides are immense. The cost of executing SEO strategies is very less compared to other activities. The number of websites is increasing daily and the need for performing SEO is very much important to stand ahead in this world of tight competition.
Well, we will see what are the hot strategies that one needs to follow in 2020.
1.Using of Snippets
Snippets are short but informative details regarding the products or services that you are dealing with our website. They are displayed along with the search engine results.
Adding a compact and informative snippets helps in providing a better search experience for the user. It usually depicts the information that the customer is interested in. Rich snippets give click-through rate benefits to the websites.
According to the finding of Google, it has shown that around 54% of clicks from SERPs are from featured snippets. So do take it seriously.
2. Website Security
Website security does not affect SEO directly. But it too plays a very important role in improving the user experience of the website. If your website is not properly secured then it will be showing a “Not Secure” warning. Hence the bounce rate will be high, which declines your organic results. So make sure that you enable the HTTPS protocol to your website. It will thus give a slight SEO boost for your website.
3. Quality Content
Earlier, the SEO was purely based on submitting on directories, creating backlinks, etc. But the change in the algorithm by Google recently gives prime importance to the quality of content that your website deals with. Also, the blog pages of the website should be updated with a high-quality blog that attracts the readers as well as SEO friendly.
4. The Site Speed
The loading speed of your website is another factor that plays a major role in enhanced SEO. A user will normally be leaving the pages that take time to load. So make your site loading speed as fast as possible by optimizing the overall content, image, etc. Make sure the content or graphics used on the website is catchy and not a mere group of words. If the audience does not find the site attractive, then they will leave the website instantly. It in effect increases your bounce rate, and thus improve your local ranking in the pages too. So make sure all these are corrected regularly.
5. The rise of Artificial Intelligence
Artificial Intelligence is conquering almost all the major sectors from the Document Management System to the Telecommunication industry! The case with SEO is also not different. With the help of artificial intelligence businesses and organizations can develop personalized and unique user experiences and thus serve the customers well.
6. Focus on Other Search Engines Too
It’s a well-known fact that Google is the leading search engine at present. But some people use other search engines like Bing, DuckDuckGo, etc. So make sure that you also optimize your websites in such a way that they rank in those search engines too.
The Importance of Mobile Optimization in 2020
The advent of mobile phones has entered every field. Since they are handy and easy to use, the majority of people depend on mobile phones for searching for various products and services. So the necessity for being mobile-optimized is very important.
Mobile web pages are the main source that attracts more business and thus maintain your presence in the market. The leading search engine Google has even changed its priority by introducing Mobile-First Index in 2019. So make sure that you develop a mobile-friendly web page for your website.
Rising Demand of Voice Search in 2020
The number of voice searches in 2020 is expected to rise. The people now choose to voice search instead of typing it manually with words. Moreover, the emergence of voice assistants like Google Voice Assistant, Amazon Echo, etc. have all complemented the same.
How to optimize for Mobile and Voice Search?
Optimizing for both mobile and voice search is a better way to generate organic traffic and thus yield better results. Also, make sure that you make use of the advantages of having rich snippets. If your websites do possess rich snippets then the chances for getting more clicks through voice searches are high.
How to Create High-Quality Content in 2020?
We have already dealt with the importance of high-quality content for SEO. Well, but there are certain essential SEO tips to rank your blog on Google and other search engines.
Checkout below regarding the same.
1.Use of Subheadings and Headings
If your blogs or articles make use of headings and subheadings then it makes it more attractive and easily readable for the visitors. Another advantage includes, it provides more opportunities for keyword saturation in your content. It also aids the search engine robots to project out the major portions of your content.
2. Internal Linking
Make sure that you give internal linking properly. Link your blog with earlier blogs and to the pages of your website. It thus helps the users as well as the search engines to find your best articles. Laos, make sure that your link your blogs to the highly reputable websites and they increase the credibility of your website. The better the links then the ranking of your web pages in SERPs will also be higher. Moreover, it also develops your credibility among the visitors.
3. Selecting Keywords Wisely
Keyword selection is another task that needs utmost care. Do proper keyword research. Make use of Google provided tools like Keyword Planner, etc.
Also, make sure that the keywords are included in the Title, Headings, Meta Description, Alt Tags, Snippet and within the main body.
SEO trends are fast-moving and updated regularly. So make sure that you follow the best SEO practices in the year 2020. It will help you to gain more organic traffic to your website. Also, deliver your audience with high-quality content that is engaging and informational.
The rest will follow. Good Luck guys!