Each sector has their own marketing agenda and tools to acquire more leads and reach to a higher customer satisfaction. Especially in the health sector, marketers must come up with more variety of campaigns to find bigger audiences and make their brand stand out. This article aims to help marketers of dental practices and provide some tips and tricks to enhance their business’ reach.
To begin with, dental practices Melbourne can make use of push marketing as well as pull marketing. Push marketing includes sending out newsletters that include monthly updates and upcoming promotions or events, display marketing such as making use of Google Display Suite, social media promotions, and emphasizing the call to action buttons such as call, direction, and email.
On the other hand, pull marketing involves buying mode and research mode which are about making the audience get into action. It is not only about having their attention but also about leading them into a direction that will create an outcome. For pull marketing, marketers can use Google AdWords to create advertisements in Google’s SERP (Search Engine Results Page), a pay-per-click advertisement which can either be on Google or social media platforms such as Facebook and SEO (Search Engine Optimisation).
SEO (Search Engine Optimisation) for Dental Practices
SEO helps a business to gain higher online respectability, having a wider online audience and ranking top at the search engine platforms such as Google. Some of the benefits of SEO for dental businesses are:
Highest ROI (Return on Investment)
Has the best long-term strategy. Seeing the results might take 3-6 months according to the campaign at hand but it provides a long-lasting result.
Do not require high effort or energy. Weekly blog updates and keeping track of the high-volume keywords are enough to attract wider audiences for dental practices.
Google AdWords for Dental Practices
- Lowest ROI (Return on Investment) as Google is a competitive platform and high-volume keywords for dental practices are expensive to include in the campaigns.
- Requires minimal energy and effort. Once the campaign is set and ready to be made active, all that is left to be done by marketers is keeping track of the returns and leads.
- Includes CPC (cost-per-click) as AdWords requires a certain amount of money for each click. Marketing of dental practices Melbourne uses CPC regularly to attract new audiences.
Social Media Marketing for Dental Practices
- Medium ROI (Return of Investment) with a higher variety. By variety, it is meant the opportunity to choose between multiple social media platforms such as Facebook, Instagram, LinkedIn, Pinterest and Snapchat.
- The most widely-used one is Facebook Marketing. Just like Google AdWords, Facebook has its own platform for creating marketing campaigns and advertisements for businesses to operate.
- According to each campaign, the revenues and leads differ but for most of them, there is a high ratio of lead generation compared to other marketing platforms.
- Requires minimal effort but compared to Google AdWords and SEO, it requires higher involvement in the campaign creation process. There is a need for ongoing discussions with the Social Media Coordinator to keep track of audience satisfaction.
Building or Fixing Website for Dental Practices
- Designing websites according to aesthetics leads to using more graphics which leads to having a slow website. Slow website means a lack of user experience which lowers the conversion rates for dental practices.
- It is more important to have a high-converting website rather than having a website which is aesthetically pleasing.
- High-converting websites motivate users to make bookings which increases the revenue of dental practices in Melbourne.
Email Newsletters for Dental Practices
- One of the least expensive forms of digital marketing
- Need a database of patients to send monthly newsletters
- Helps to increase patient retention rates significantly
- Leads to reinforcing brand onto existing patients
- Drives traffic to your dental practice’s website
For the dental practice marketers out there, these 7 approaches to your marketing campaigns can change how the business operates, the number of satisfied patients and the online reputation of your dental practice. To sum up, considering push marketing, pull marketing, SEO, Google AdWords, social media marketing, building or fixing your business’ website and sending out monthly email newsletters can and will change your dental practice’s current revenue and future reputation as well.