Digital Marketing has opened our eyes to a new dimension of the marketing space, and has given new techniques and methods to learn in order to stay ahead of the curve. With ever evolving social media platforms, though challenging to keep up with, it is easier to understand what the masses from different age groups, gender, communities etc., expect from the marketers, and what needs to be done in order to improve the conversion rate. Proving many wrong, 2018 is already quite into digital marketing with smarter mobile app development techniques, and will continue to see digital marketing grow under the umbrella of big social enterprises like Facebook, Google Plus, Twitter, Instagram etc. Here are some of the reasons why we think that is poised to happen:
Digital Marketing has the biggest marketplace
By the end of 2018, 2.5 billion people out of 7.2 billion people in the world, would be there on social media, which means 33.33% of the world population on few selected digital platforms. If mass reach is what the core of any business is, then digital marketing is, without doubt, going to grow with great pace. Some of the major social media platforms like Facebook, Instagram, and Twitter are estimated to contain majority of the followers and users. However, this doesn’t negate the importance of few smaller platforms like LinkedIn, as these platforms are focused on serving specific needs that will drive niche-specific traffic to these platforms, some of which are recruitment, professional communications, job-seeking, intellectual reading material and more. Also, in recent times, better tools for target marketing and personalized services have been devised that are set to pace up the growth in digital marketing space.
Digital Ads are more visible
What’s better than one? Two! What’s better than two? Three! And so it goes on. Conventional ads are no match for digital ads that are circulating around the user, waiting for the right moment. Hoardings, sign boards, banners – isn’t utilizing these a matter of chance, as in it is all a matter of chance that the user will spot your board on top of a building among hundred others, and that too when the ad is big enough to be noticed. With digital ads, the size and placement of the advertisement do play a role, but not that much, as most of the advertisements on Facebook and Google are powered with AI-algorithms that reach out to the user based on what they have been searching for. At present, all the major sectors like banking, finance, automobile, healthcare etc., are using AI to automate the rolling out and reaching of ads to targeted users to generate only effective leads.
Ads are more than just Ads on digital platforms
When Facebook introduced its Lead Ads, the world of digital marketing knew that they needed something just like this. Lead Generation through a social media? I mean isn’t that the link the digital space has been missing to forge the perfect digital marketing solution. Facebook Lead Ads have helped greatly in generating leads, but what the most attractive feature of Leads Ads is, is that it generate quality leads, and dramatically eases up sharing of customer information by using a combination of auto-fill and Facebook users’ database to provide only the information required to count as a lead. This data collected through Facebook Leads Ads, goes directly to the CRM or Customer Relationship Management system of the Facebook page administrator, from where it can be downloaded and manually uploaded to the company website’s CRM system. Best yet, Lead Ads eliminate the role of a big data company as well, as it is also equipped with analytics. Following the launch of Facebook Lead Ads, there have been a few technology solutions providers that have successfully bridged this gap between Facebook and Website CRM by developing a solution that directly, periodically send Lead Data from Facebook’s CRM to Website CRM. What does that mean? Even better Lead Data collection.
The world of digital marketing is far from being saturated at present and has more potential than ever, the credit for which goes to rise of smarter and intelligent advancements like Internet of Things, Artificial Intelligence, and Personalization etc. And in future, we can expect some of the most popular digital marketing techniques that would be trending for years, in light of the plethora of intelligent technologies.