The packaging is much more than a container that carries the product. Well-designed retail packaging can communicate key information about your brand. It encourages the customers to select your product over the competitors. On the other hand, poorly designed product boxes can spoil your brand image. They create confusion that what your product is all about and make the buyer switch to another option. Packaging plays a key role in branding. When you are designing your retail boxes, you do more than creating an experience for your direct customers. Packaging allows you to share several things about your brand with the customers, which they never knew before. It’s the reason that the packaging wholesalers work on every little detail to make your product a big success.
Reflect your Brand Values:
Your wholesale product packaging is the best way to deliver your brand values to the customers. The way you design custom retail boxes is important in this regard. First of all, think about the core message that what you do as a brand. Never forget to include your logo and tagline on your custom product packaging boxes. This creates more recognition of your products in the marketplace. Companies like Hellofresh and Blue Apron have started designing their custom shipping box with logos. The logo incorporates a leaf to illustrate that all-natural foods are present inside. If someone encounters your packaging during the shipping process, they quickly recognize your brand by looking at the package.
Tap into the Cause:
Your packaging is the true depiction of your brand. It makes customers realize your cause or specialty. For example, if your business focuses on environmental sustainability, design your product boxes packaging accordingly. Choose eco-friendly material and switch your operations to green practices. Highlight important details like “100% recyclable”. It’s an effective way to reflect your values and practices through your packaging. Some of the manufacturers thought that switching towards sustainable options limits their creativity. It’s not the case. Still, there are unlimited options when it comes to eco-friendly packaging. A cup you used for your food product can be planted or the seeds buried in the material can grow into a tree.
Custom packaging has facilitated the manufacturers to design a personalized package for every customer. As the companies can gain more access to detailed data these days, therefore the customers expect to have a customized shopping experience. There are several ways to personalize your boxes for product packaging.
Just think about large brands like coca-cola. They created bottles having people’s name on them. In this way, the customers get into a discussion where they can find a bottle with their name on it. In addition to it, several subscription companies are trying their best to send customized packages to their loyal subscribers. This can be done by adding any of their favorite items or writing a custom note for them.
Highlight your Customer Service:
Your product packaging boxes wholesale depict how well you care for your customer. They highlight your customer service and provide an exceptional brand experience. Its all depend on you that whether you delight your customers by sending them well-arranged, beautiful packaging boxes, or the one in which items are haphazardly thrown. These tactics make your brand fall behind the competitors quickly. Moreover, the customers will always remember you because of the exceptional shopping experience they are provided with.
Pop to Grasp Attention:
The colors you choose for your retail wholesale packaging creates a big difference in how customers perceive your brand. If your product is to be placed on retail shelf it should be printed in attractive colors to provide an eye-catchy effect. If you aim to create more awareness about environmental sustainability, get cardboard boxes designed in white or brown color to give a natural effect. In short, your goal should be to grasp customer attention while meeting their expectation. The following round box packaging for soap is made from recyclable material to motivate the customers to play their part in the eco-friendly move.
The authenticity of your Brand:
Another important thing highlighted by the product packaging boxes is the authenticity of your brand. They act as a silent salesman, explaining different features and characteristics of the product packed inside. Well-designed printed retail boxes bring clarity that what your product is all about. They save customers from confusion by highlighting significant details. When a customer is clear about the specifications and quality of the product, he can make a quick buying decision. It’s the reason that businesses put a lot of effort into creating a perfect packaging design that reflects the authenticity of their brand.