Interaction
Amongst them a very interesting space is interactive. In this, the passenger can decide what ads they want to view which ones they want to skip. Atin OOH an in-flight ad agency points out to services such as those of Panasonic Avionics Corporation. This project comprises of click banners through which passengers go into micro sites of the flight entertainment option.
There is also the Beverage cup. Beverage cup is one of the most direct forms of Advertising. Complete 360* branding is possible on the disposable beverage cups. A beverage cup is an obvious eye-grabber and holds a lot of potential as an in-flight ad space.
Liveries
A very interesting space for ad display is the body of the plane. An aircraft body is a blank space. It is large, moving and highly visible. A lot many air services have carefully designed liveries for their aircraft. For instance, the erstwhile Western Pacific had many liveries displaying ads for casinos and TV cartoons. Similarly, Southwest Airlines has more than 20 special livery aircraft. Although many services such as British Airways have livery for external display, none has taken to ads on internal space.
An Aura
The interior space of the plane is good use for innovative advertising. In 2008 Spirit Airlines and the Bahamas Ministry of Tourism decided to design cabin interiors in the form of a tropical scene that included blue skies, sandy beaches, and beautifully coloured waters. Atin OOH points out that these ads work, since they had a visually tranquil effect, which became popular with people.
This ad-design was a first of its kind. Since people love advertisements that carry their message in merger with the spaces that carry them, instead of standing out of the spaces that carry them.
People
Besides the physical spaces of the aircraft, the crew on board can be a part of the advertisement. For instance, airlines are known to invite chefs to join a flight. Here they get to introduce new menus of food businesses to the flyers. Air France is known to tour with a food truck, distributing samples of their flight food brands to people. Similarly, there is the Bon Appetit ad campaign run by the Air France that promotes services such as Deliveroo and UberEats.
Among other ways of ad engagement with customers are specific radio announcements and in-flight games. These games and announcement are interactive and so they stay with the flyers for up to 5 – 10 minutes mid-flight.
Customer engagement remains the fundamental in the case of in-flight advertising, making advertising and branding in airline spaces an exciting option for enterprises that understand the dynamics of this option. With a high flying, economically stable target audience in hand, brands can look forward to utilising more and more innovative trends at in-flight advertising of their products.